A Reader's Take on Ancestry.com Problems - Part V: Why Is There No Chromosome Browser?

A Reader's Take on Ancestry.com Problems - Part V: Why Is There No Chromosome Browser?

April 03, 2019 0 Comments

In response to Dear Ancestry.com: Are You Fixing These Problems? (posted 17 January 2019), I received 38 comments on the post, and several via email.   I am not sure Ancestry will ever come around on this one. When they crunch the numbers, the estimates are that only 2-4% of users would actually use a Chromosome Browser. The costs of developing a Chromosome Browser, added to the costs of supporting the browser (lots more calls and emails to Member Services, which means more training and possibly more people), when weighed against the increase in the subscriber base or DNA subscriptions, the math doesn't work out. The public statements around the Chromosome Browser have mirrored that - most people won't use it, it is of small overall value (to Ancestry), it is complex, and what Ancestry provides is so much better that you don't really need a Chromosome Browser. If only 2% to 4% of all AncestryDNA testers actually would use a chromosome browser, that translates to 300,000 to 600,000 of their 15 million AncestryDNA testers.  But those 300,000 to 600,000 Ancestry users are probably year-over-year subscribers - and probably the devoted genealogists who want to learn as much as they can about their genetic genealogy and all of their genetic cousins who show up in their matches; folks like me and many of my readers.   I think we all realize that this is not a zero sum game, and that competition makes every company better - there is more innovation and development of tools and techniques.



Also in Industry News

Recognizing the signs of overdose and knowing how to respond can save lives
Recognizing the signs of overdose and knowing how to respond can save lives

January 28, 2020 0 Comments

Recognizing the signs of overdose and knowing how to respond can save lives

Read More

China stiffens defences against epidemic as death toll hits 56
China stiffens defences against epidemic as death toll hits 56

January 28, 2020 0 Comments

China stiffens defences against epidemic as death toll hits 56

Read More

Dear Dr. Shaffer. Thanks a lot for posting such a useful information about
Dear Dr. Shaffer. Thanks a lot for posting such a useful information about

January 28, 2020 0 Comments

Dear Dr. Shaffer. Thanks a lot for posting such a useful information about

Read More