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The experts argue the images on the proposed labels are factual representations of the potential negative health effects of smoking and are based on research that demonstrates the warnings promote an improved understanding of the consequences of smoking by increasing consumers' attention to the knowledge of potential consequences.
The experts conclude: "The fate of the FDA's latest attempt to require graphic warnings has implications not just for the agency's efforts to address the negative public health effects of smoking, but also for efforts to educate the public about newer tobacco technologies, such as e-cigarettes, and any efforts to assist consumers to make informed choices by requiring industry to provide information."
In August, the FDA revealed the proposed designs that highlight the negative health effects of tobacco use. The labels include text warnings as well as such graphic images as diseased lungs, feet with amputated toes, and a chest scar from heart surgery.
Many of the tools that the FDA uses to achieve its public health mission focus on informing patients and consumers. The fate of the agency's latest graphic warnings effort is important because these warnings have potential to help reduce smoking. This effort may serve as a bellwether for the fate of the FDA's regulatory efforts in other areas." Patricia J. Zettler, a member of the OSUCCC - James Cancer Control Research Program and assistant professor at Ohio State's Moritz College of Law
Faculty investigators from six Ohio State colleges and the OSUCCC - James have active tobacco-related research through the Center for Tobacco Research. Source: Journal reference:
Tony Yang, Y., et al. (2020) New Graphic Tobacco Warnings and the First Amendment. JAMA Oncology . doi.org/10.1001/jamaoncol.2019.5975 .
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