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In order to evaluate trends of physical body attributes, researchers from Boston University School of Medicine (BUSM) measured and compared Victoria's Secret models from 1995 to 2018. The first Victoria's Secret runway show debuted 23 years ago and since then has been viewed by millions annually, making it the most watched fashion show worldwide.
The data showed that over time, Victoria's Secret fashion models have become thinner, with smaller busts, waist, hips and dress size, whereas their WHR remained constant.
Conversely, the average American woman's waist circumference and dress size has increased and varies between a misses size 16 and 18." Neelam Vashi, MD, corresponding author, assistant professor of dermatology at BUSM
According to the researchers, in parallel with this trend, the percentage of women seeking cosmetic surgical procedures has dramatically increased and may be due to the desire to achieve the ideal WHR, which is a narrow waist set against fuller hips. Buttock and lower body lift has increased by 4,295 percent and 256 percent, respectively since 2000.
"Our results represent a potentially changing weight ideal of beauty that is moving farther away from the characteristics of the average American woman; however, a constant idealized WHR remains intact," added Vashi, who also is director of the Boston University Cosmetic and Laser Center at Boston Medical Center. Source:
Boston University School of Medicine Journal reference:
Maymone, M., et al. (2019) Unattainable Standards of Beauty: Temporal Trends of Victoria’s Secret Models from 1995 to 2018. Aesthetic Surgery Journal . doi.org/10.1093/asj/sjz271 .
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